Digital Marketing Course: Learn How to Generate Targeted Traffic and Sales

Digital marketing is an umbrella term for the marketing of products or services using electronic devices and the internet. It can be defined as "any activity that enhances the reach or effectiveness of a product or service by using digital technologies, such as the internet and mobile phones." It is a mix of different disciplines and channels that help in achieving marketing objectives for businesses and organizations by using digital technology. Digital marketing channels and strategies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, and landing page optimization, etc.