This article depicts the main post-COVID retail trends, which are shaping creativity in the marketing field.
Among those trends, we have:
Omnichannel retailing, which is a merged experience between off- and on-line shopping
Buy online - pick-up curbside
Use of livestreamings and influencers, that allow more directed, immediate and personnalized experiences
Experiential Marketing
Metaverse, still linked with this idea of a merged experience between the IRL and the digital
The emergence of more purpose-driven brands, related to the inflence of GenZ
As a conclusion, more and more consumers are involved in a Customer Experience that integrates social media and in-person interactions, product and experience, brick-and-mortar shops along with a quality digital experience.

Items