About this Privacy Policy

At Wakelet, the privacy of you and your students is very important to us.

  • We do not sell any personal information to advertisers or third parties.

  • We only share data with third parties when necessary to provide and improve the service - never for advertising or to monetize that data.

As stated in our terms and conditions, Wakelet does use your personal information for certain stated purposes, such as providing and improving the service and communicating with Registered Users (but not anonymous users).

Our Privacy Policy below describes what information we collect from you, how we use that information, and the legal basis we have to process your information.

This Privacy Policy governs how Wakelet Limited (“we” or “us”) a limited company incorporated under the laws of England and Wales with company number 07483296 and with its registered office and main trading address at Manchester Technology Centre, Oxford Road, Manchester M1 7ED, United Kingdom uses and shares personal information collected by our website at Wakelet.com, the Wakelet mobile app, and any associated services and content (the “Service”). We are the data controller in respect of any information we collect about you on or through Wakelet.

This policy only applies to us and to our Agents and how we will use your personal information. Please be aware that once personal information has been posted on Wakelet this will be visible to the public (unless you tell us that you do not want it to be publicly available) and we cannot control what other Wakelet users do with any information you share on or through Wakelet. Be careful with your own information and what you are willing to share.

The Definitions at the end of this Policy set out the meaning of any capitalised words used in this Policy.

1. Wakelet is a Public Platform.

Wakelet is for both public and private use. Whenever you add Content through Wakelet that is not created as a private display it will be public, and when you provide us with User Content or make User Comments on a non-private collection it is published so that anyone can view it.

Content published and shared publicly is accessible to everyone, including search engines, and you may lose any privacy rights you might have regarding that Content. In addition, information shared publicly may be copied and shared throughout the Internet, including through features native to Wakelet Services, such as commenting and embedding.

2. Information Wakelet Collects and how it is used

Wakelet may collect personal information from Registered Users as described below.

2.1 Registered User Account Information

When a Registered User creates an account on the Service, we ask you to provide your email address and password, or to authenticate yourself through a third-party service, like Facebook. When you authenticate through another site, that account is linked to your Wakelet account. Once linked, we may collect and store personally identifying information that you have provided to that third-party service, and consented to having shared with services like us (please see section 4.2). Information gathered includes your name, email address, avatar, and public data.

We will store the email address and password that you provided to create your Wakelet Account and any information you or we add to your Wakelet account, including your name, handle, bio, profile image and any links you choose to add to your Wakelet account. Where you use a third-party site to authenticate your Wakelet account, we do not receive or store passwords for your linked accounts.

Occasionally, we might need to use your email address to send you important information about our Services. We might need to send you some administrative information, tell you something important about your account or changes to our Services, or update you on new policies or terms. These administrative communications are considered part of our Services and your Wakelet account.

2.2 Third Party Site Information

When you link your Wakelet account to a third-party service account, we may receive your biographical information or your geographic location from that third-party service (if you have provided that information to the service and made it available for Wakelet to access).

We may also collect, store, and periodically update the contact lists associated with that linked account, so that, for example, we can make it easy for you to connect with your existing contacts from that service who are also on Wakelet.

We may store and use this information to improve and personalise Wakelet and make suggestions to you about Content and Users that may be of interest to you.

You should take care when linking with a third-party service account that you have checked (using that service’s settings) that you are comfortable with the information that they will share with us. As a general practice, we strongly urge you to make careful judgements about any personal information you disclose to Internet services, including Wakelet and any third-party services you link to us.

2.3 Communications with Us

If you contact us, or we contact you, with any query or comment about Wakelet or your use of Wakelet, we may keep a record of that correspondence.

2.4 Surveys and Market Research

We may ask you to complete surveys in connection with your Wakelet Account where we may receive your name, email address, account use information and opinions. We use this personal information for research purposes. We may anonymise this information so that it is no longer personal information and use this for our own purposes.

2.5 Technical Information

We may also keep details of your visits to Wakelet including, but not limited to:

  • Traffic data

  • Location data

  • Web logs and other communication data

  • The resources that you access when you use Wakelet

We automatically receive and record information from your web browser when you interact with Wakelet. This information may include:

  • Browser type and version

  • Operating system and version

  • Language preference

  • Website or service that referred you to Wakelet

  • Date and time of each web request you make

  • Screen display information

  • Information from any cookies we have placed on your web browser

We may collect information about your device, including, where available, your IP address, operating system and browser type, for system administration.

We use this information to fight spam, malware and identity theft. We may also use it to create a profile of your use of Wakelet, to personalise Wakelet for you, and to generate aggregate, non-identifying information about how people use Wakelet.

We also collect your IP address when you navigate to a third-party website, which has established a Wakelet frame on its website. We use your IP address only for the purpose of displaying the relevant collection to you.

2.6 Information relating to User Content

In some cases, we may collect information by analysing your User Content. We may do this where you upload a link to Wakelet, by analysing the content of any such link and determining its broad subject matter (for example, sports, music, technology, science etc.) This allows us to improve our Services and provide additional features and functionality.

2.7 Information Relating to Your Use of Wakelet

We collect information about how you use Wakelet, whether you are a Registered User or User. This includes general usage information such as:

  • The number and frequency of visits

  • The pages or features of Wakelet people have visited

  • The links on Wakelet they have clicked on

  • The length of visits

  • The Users you have followed

  • The collections you have liked

  • The comments you make

  • The Users you interact with

Some of this information may be associated with the IP address used to access Wakelet and some may be associated with your Wakelet account, such as the topics you search for and the help pages that you visit.

We will use this information to help improve the Service. We will also use this information to create a profile of the Content that you are likely to be interested in to suggest Content and Users that we think may be of interest to you (both on Wakelet and by email).

2.8 Location Information

In some cases, we collect and store information about where you are located by converting your IP address into a rough geolocation. We may use location information to improve and personalise the Service for you by finding and presenting Content to you that we think will be of interest to you based on your location.

2.9 Information Collected through Email Tracking

To measure the deliverability and interest of our emails for Registered Users, we may embed information, such as a web beacon or tag, in them. This allows us to see which of our emails you have read and clicked-through from so that we can analyse the effectiveness of our communications and seek to make them more relevant for you in the future.

2.10 Cookies and Similar Technologies

Wakelet uses cookies (small text files placed on your device’s hard disk) and similar technologies to provide the Service, to better understand how you interact with Wakelet, to monitor aggregate usage by our Users and Registered Users and web traffic routing on Wakelet, and to customise and improve Wakelet. Our cookies, both session cookies and persistent cookies, do not, by themselves, contain information that personally identifies you.

Most Internet browsers automatically accept cookies. You can instruct your browser – by changing its settings – to stop accepting cookies, or to prompt you before accepting cookies from the websites you visit. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of Wakelet. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit Wakelet.

3. Information We Share

Wakelet does not sell User personal information.

We never share information we receive from you unless:

  • We have your permission to share that information

  • We have given you prior notice that the information will be shared, and with whom

  • That information is aggregate information or other information that does not identify you

3.1 Third-Party Services

This Privacy Policy only covers information we collection, it does not cover information collected by other services. If you access or otherwise share information with third-party services through Wakelet Services, you are responsible for reading and understanding those other services’ privacy policies (and we recommend you do this before sharing the information).

You can access third-party services through Wakelet, for example, Users can embed externally-pointing links in their content and Users can click on those links to reach other sites and services. We also allow Users to share information that you provide to us or embed a collection into a third-party site, like posts and comments, with other services, for example, Users may share posts on Twitter and Facebook.

In some circumstances, we might share your stored information, such as IP addresses, with our third-party service providers for the purposes of operating and improving Wakelet Services.

Those third-party services might include:

  • Our help desk and technical service providers

  • Our email and website hosts

  • Our professional advisors (lawyers, accountants, surveyors, tax advisors etc.)

  • Third-party widgets (embedded tweets, embedded Facebook posts, Google login etc.)

When we share information under those circumstances, we have appropriate contractual protections in place. Unless we tell you differently, our service providers will not have any right to use personal information, or any other information we share with them, beyond the scope and duration of what is necessary to assist us. We may share or disclose non-private information, aggregate information, or other non-personal information with people and entities with which we are doing business.

We may also share User personal information for legal, protection, and safety purposes. For example:

  • We may share information to comply with applicable laws

  • We may share information to respond to lawful requests and legal processes

  • We may disclose or transfer your personal information in connection with the sale, merger, bankruptcy, sale of assets or reorganization, in whole or in part, of our company

  • We may share information in an emergency, such as protecting the safety of our employees and agents, our Users, or any person

Wakelet reserves the right to share Users’ personal information to respond to duly authorized information requests of governmental authorities or where required by law. Wakelet reserves the right to use or disclose personal information provided to Wakelet in response to a lawful request by public authorities, including to meet national security or law enforcement requirements of if Wakelet reasonably believes that use of disclosure is necessary to protect Wakelet’s rights and/or to comply with a judicial proceeding, court order, or legal process. We also reserve the right to use or disclose personal information provided to Wakelet to detect, prevent, or otherwise address fraud, security or technical issues, including exchanging information with other companies and organisations for fraud protection and the prevention of spam and malware.

3.2 Third Party Widgets

Our Services include a wide variety of widgets and social media features, such as Social Login Buttons (e.g. Facebook, Google), Embeds (e.g. Tweets, Instagram posts), and Search Integrations (e.g. YouTube). These typically involve including a Software Development Kit (SDK) or iFrame from the third-party site. These widgets collect your IP address, which page you are visiting on the Service, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the Privacy Policy of the company providing it.

3.3 Service Providers

We share data with the following service providers:

AWS

holds our main data store and hosts our Website.

Redislabs

holds cached versions of processed data as sent to clients, including private data.

ElasticSearch

holds data in a form suitable for performing search operations

Cloudinary

holds image files, but holds no direct association with accounts

Mixpanel

holds aggregated user data for monitoring site usage, in order to enable us to continue improving the Services based on trends observed in behaviours.

mailchimp

holds email subscriptions, including email addresses and summarised public Wakelet information

embed.ly

receives the url of any link you enter, but no link to account

zendesk

is used to manage support issues and will retain your email address once your support issue is complete

Google Analytics

holds aggregated user data for monitoring site usage, in order to enable us to continue improving the Services based on trends observed in behaviours.

unbounce

is used to host a number of static pages and as such will see your IP address

pushwoosh

is used to push notifications to mobile clients, and therefore receives the content of push notification messages, as well as a device identifier.

ANS

provides site monitoring and have limited access to logs and IP addresses

slack

is used for team messaging and may include information necessary to handle support requests.  Any content older than 30 days is automatically removed.

Loggly

provides centralised error logging and log management in order to help us diagnose and detect problems in the product, and therefore receives log data and IP addresses.

4. The Purposes for our use of your information

We collect, use and share the data that we have in the ways described above:

  • As necessary to fulfil our Rules and Terms of Service

  • To provide the Service, including updating, securing, troubleshooting and providing support

  • To improve, develop and personalise the Service

  • To send the User information including confirmations, technical notices, updates, security alerts, and support and administrative messages

  • To identify specific Users in our system

  • To comply with applicable laws, including website accessibility laws that may require transcription of audio or other methods to make User content available on the Service

5. Information Security

All information provided to us is stored on our secure servers. Where we have given you (or you have chosen) a password to access certain parts of Wakelet, you are responsible for keeping this password confidential and not sharing it with anyone. It’s important for you to prevent unauthorized access to your account and personal information by choosing and protecting a strong third-party service password and by limiting access to your computer and browser by signing off after you have finished using Wakelet. We will never email you to ask for your password or other Account Information; if you receive such an email, send it to us so that we can investigate and take any appropriate action.

We have put appropriate security measures in place to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to only those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information under our instructions and they are subject to a duty of confidentiality.

While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. We have put in place procedures to deal with any suspected data breach and will notify you, and any applicable regulator, of a breach where we are legally required to do so.

5.1 Where We Store Your Personal Data

Some of our service providers are based outside of the European Economic Area so their processing of your personal data will involve a transfer of data outside the European Economic Area (“EEA”).

Where we transfer your personal information outside of the EEA, we ensure a similar degree of protection is given to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information by the European Commission

  • We may use specific contracts approved by the European Commission that give personal information the same protection it has in Europe

  • Where we use providers based in the US, we may transfer information to them if they are part of the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the US

6. Data Retention

We store the information we collect only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

We store the information we collect from Registered Users for as long as you have an Account and for 14 days thereafter. After this time, it will be purged from our data store and caches. Logs may contain some user information and are retained for up to 30 days. The incremental back-up system of the AWS Dynamo data store can roll back tables over a time period of up to 35 days. Therefore, data is completely erased after 49 days. Anonymous aggregated analytic data is held in Google Analytics indefinitely.

We store the information we collect from Users (without a Wakelet account) for 30 days, until logs are cleared. Anonymous aggregated analytic data is held in Google Analytics indefinitely.

We periodically cleanse all information stored and will delete your IP address 30 days after collection.

7. GDPR

Under the General Data Protection Regulation, you have the right to access, rectify, port and erase your data.

You also have the right to:

  • Request access to your personal information and receive a copy of the personal information we hold about you to check we are processing this lawfully

  • Request that the personal information we hold about you is corrected or updated

  • Request that personal information we hold about you is erased. You can exercise this right where we have no good reason for continuing to process your personal data (subject to any legal reasons for needing to continue holding the personal data).

  • Object to our processing of your personal data where we are relying on a legitimate interest or are processing for direct marketing purposes

  • Restrict our processing of your personal data

  • Request the transfer of your personal data to you or a third party in a structured, commonly-used and machine-readable format

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us before escalating your complaint.

8. Marketing

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password that enables you to access certain parts of Wakelet. You are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

It’s important for you to prevent unauthorized access to your account and personal information by choosing and protecting a strong third party service password and by limiting access to your computer and browser by signing off after you have finished using Wakelet.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Note that we will never email you to ask for your password or other Account information; if you receive such an email, send it to us, so we investigate and take any appropriate action.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Wakelet; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

9. Information Choices and Changes

Registered Users may access or modify the personal information you have provided to us and that is associated with your account at any time. You can log in to Wakelet and visit your account settings page or email us at admin@wakelet.com to exercise your rights at any time.

We cannot delete your personal information without deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Content from Wakelet or request we do so, please note that User Content might have been copied or stored by other users.

If you want to delete your user account, you can do this in your account settings page. Given the sharing, commenting, and dialogue that takes place on Wakelet, some of the public activity on your account prior to deletion may have been copied to third-party servers outside of our control and so may remain accessible to the public indefinitely.

10. COPPA and Students

You must be over the age of 13 to be a Registered User of Wakelet.

Children under 13 years of age may only use Wakelet under the supervision of a responsible adult (over the age of 18) who has agreed to our Terms and the provisions in respect of their responsibilities as a ‘Group Registered User’. We do not send any marketing messages to children under the age of 13.

Teachers can invite students under the age of 13 to contribute to their collections through our ‘Collaboration’ feature. These students can identify themselves with a name or nickname only visible to their teacher and other contributors to the collection. We do not require contributors using ‘Collaboration’ to provide their name, address or other contact information. We hold no personal information on these Users other than what is necessary to provide the service.

We do not knowingly collect personal information from children under 13. If you are under 13, do not become a Registered User, use any of the interactive or public comment features of Wakelet, or provide any information about yourself to us, including your name, address, telephone number, email address or user name.

Wakelet is not currently marketed or targeted for children’s individual use. We expect that use by children will only be done with the guidance, supervision and consent of their parents, guardians and/or authorized school officials. Further, we rely on parents and guardians to ensure minors only use the Service if they can understand their rights and responsibilities as stated in our Rules, Terms and this Privacy Policy.

In the United States, if you are a Group Registered User, including a School that is using Wakelet, that includes children under the age of 13, you (or your school) assumes the responsibility for complying with the United States Children’s Online Privacy Protection Act (“COPPA”) and, to the extent applicable, The Family Educational Rights and Privacy Act (“FERPA”). This means that the Group Registered User must notify parents/guardians of the information to be collected and obtain parental/guardian consent before using the Service with students. Schools may, under appropriate circumstances, provide such consent on behalf of parents/guardians. For more information on complying with COPPA, see the Federal Trade Commission’s website at http://www.ftc.gov/privacy.coppafaqs.shtm

If you are outside of the United States, please ensure that you are complying with any laws applicable to you before using Wakelet with students.

If you become aware that your child has provided us with personal information without your consent, please contact us at privacy@wakelet.com. If we become aware that a child under 13 has provided us with personal information without verification of parental consent, we will take steps to remove such information and terminate the child’s account.

11. Rights of California Residents

Under California Civil Code sections 1798.83-1798.84, California residents have the right to request a list of all third parties to which we have disclosed personal information during the previous year for direct marketing purposes. Wakelet does not share users’ personal information with third-party marketers.

If you are a California resident, you can request a list of personal information about you we have disclosed to third parties in the preceding calendar year, as well as the names and address of those third parties. You may make such a request only once per year, and you don’t have to pay for it. To make a request, send an email to support@wakelet.com or send a written request to Wakelet, Manchester Technology Centre, Oxford Road, Manchester M1 7ED, UK.

12. Changes to this Policy

We may make changes to this Privacy Policy from time to time. If we make changes to this Privacy Policy that we believe will materially affect your rights, we will seek to provide reasonable notice before any changes take effect. If you are a Registered User, we will notify you of these changes via email and/or by asking you to review and acknowledge or accept the changes to this Policy the next time you login to Wakelet. Otherwise, for non-material changes, the Privacy Policy will be updated on the Service. You should consult this Policy regularly for any changes.

13. Contact Information

If you have any questions about this Privacy Policy or wish to contact us, please contact support@wakelet.com. You can reach Wakelet by post at:

Wakelet Limited

Manchester Technology Centre

Oxford Road

Manchester

M1 7ED

United Kingdom

Our data protection manager is Nick Blow. He can be contacted at nick[at]wakelet.com

14. Definitions

Here are some definitions of capitalized words we use in these Terms:

"Agents" means service providers, consultants and other third-parties and agents not employed by us.

"Content" means any information, text, graphics, photographs, images, illustrations, logos, tools, written posts, executable files, scripts, software, interactive features, creative expression, data or other information materials generated, provided, uploaded, downloaded, appearing or otherwise accessible on or through Wakelet.

"Interactive Services" means message boards, chat rooms, personal web pages or profiles, forums, bulletin boards and other interactive features.

"Registered User" means a User who has registered and created an account to use Wakelet.

"Service" means Wakelet.com and all other domains, products, applications, services and Content provided by Wakelet.

"Terms" means these terms of agreement between us and you.

"User" means any person or entity using Wakelet.

"You" means you, whether you are a person or someone acting on behalf of an entity you are authorized to represent, and whether you are a Registered User or not.

"User Comments" means any comments, recommends, feedback, likes, or other Content posted by Users that is not included in the body of a Wakelet post.