Wakelet Brand

Wakelet prides itself on being powered by humans. We celebrate human ingenuity and diversity and reflect this through an energetic and vibrant brand identity.

The word Wakelet is inspired by the wakes and waves we see in the sky and water. Just like an aircraft or sailing vessel creating a wake, your collections on Wakelet show the world where you’ve been, and where you’re headed. We make use of lines and patterns to reflect the energy, imagination, and playful curiosity of the people who use Wakelet.