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The Directors’ Festival 2016: The Wonderful World of Commercials
How do you tell a story that will sell a product in 30 seconds? This extreme short form scenario is the challenge for every commercials director, whether it’s about cars or cat food. Charlie Targett-Adams spoke to directors Kim Gehrig and Andrew Lang, and 1stAveMachine managing director/executive producer Isabella Parish about the campaigns they’ve worked on, how they work with clients and creative agencies, and the scope for creativity that exists in this medium.