#PRStudChat: The Mysteries of Media Pitching

Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart (@michaelsmartpr)