Make Customers Surprise  - Build A Strong Brand, #1 pan Nayla Cox

Caractéristiques
Make Customers Surprise  - Build A Strong Brand, #1
Nayla Cox
Format: Pdf, ePub, MOBI, FB2
ISBN: 9798215588284
Editeur: WMG Publishing
Date de parution: 2022
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Overview

Differentiation is another important aspect of branding. If no distinction exists, you must sell cheaply; this is also the fifth guideline in the book Converting a Business into a Brand. Indeed. Customers will buy from the vendor with the lowest price if they don't see any distinction between you and your competition. You are still conducting business as long as your pricing is lower. But how long can you keep your low-cost advantage?Customers who wish to buy low-cost items still have a variety of options. If you want to buy a cheap pump for your factory, for example, you have a lot of options; which one will you pick? You'll almost certainly select a product with a better brand name. If you're looking for a low-cost forklift, you'll find several to select from, and you'll be sure to choose the one that makes the most impact.

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