The Practical Pocket Guide to Account Planning by Chris Kocek

The Practical Pocket Guide to Account Planning
Chris Kocek
Page: 156
Format: pdf, ePub, mobi, fb2
ISBN: 9780989284905
Publisher: Yellow Bird Editors
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Overview

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a ...

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