Introduction: Search engine optimization is a revolutionary strategy to increase traffic to your website. This helps users to find your page and which ultimately leads to sales. However, pricing strategy varies largely in the case of digital marketing as compared to traditional marketing. Now the question is how much does SEO cost? Well, this is affected by several factors, which are given below-
Geographical location
If you are in London and working with a London based digital marketing company, do your work, you will be paying much more than the actual cost. On the other side, hiring an Indian company would cost less because of cheaper resources and competitive pricing. 
Quality
Quality can be a complete game. Good quality equals good returns. If your digital marketing team is not creative enough or provides a low work rate, it can hamper your reputation. Make sure the Digital marketing company perceive your business goals and your visions. To better understand their quality, one must do thorough research and read multiple reviews online before finalizing the deal.
Legitimacy
Finding a legit agency in a world is the challenge. Many companies market themselves brilliantly but lack the essential resources. It’s imperative to only deal with proven trustworthy companies. Moreover, researching in and out of an SEO company will help immensely in finding the appropriate answer to the query of how much does SEO cost. Simultaneously, you must ask for recommendations from their previous clients.
Type of packages
Agencies have a knack for promising lots of things while finalizing the deal, but things go haywire during the time of delivery. Agencies need to value the amount of money to their clients’ investment. . A variety of Cheap SEO Packages for every type of business is available in the market. Packages can include key phrase optimization, content marketing assets, various tracking dashboards, mapping, a website makeover, analytics traffic review, ad monitoring, competition marketing analysis, and so on. One need not follow the cookie-cutter package. One can stitch together a package according to their business needs and budget.
Types of providers
One should note that there is a huge difference in the pricing of an SEO freelancer and an SEO company. Companies always tend to charge more because of their consistent delivery and credibility. Whereas freelancers work on affordable rate, as they often work from home. You must select the one according to your budget. . From there, it’s all about error and trial. You may not find your ideal service provider on the first go but it should not discourage you
Various SEO pricing models
If you give time to check cheap SEO packages, agencies offer monthly or yearly contracts. However, SEO is also done with hourly rates for small scale businesses. SEO strategy can cost anywhere from $30-$300 per hourly rate. This is for companies who just need a quick introduction and consultation on digital marketing. Pricing also depends on whether one needs it to be local SEO or national.
We covered what factors one should look for pricing. How to know if SEO strategy is working for you or not? Look out for these points
Proven results which include ROI
Talk to people who are working on your project and see if they have necessary insights
If you feel few strategies are getting shady, go to google and check their SEO guidelines
It’s alright in trying the services of few companies for monthly basis and then signing a yearly contract.
To conclude, once you decide on your SEO company, you are basically deciding your business’s digital future. There are multiple online groups and forums to get to know about SEO company’s reputation and feedback. Use all your resources before finalizing on one particular company, and you will have a smooth SEO journey ahead with full of business growth.

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