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For a business to be successful, it must have a clear idea of what it is, and of the path it wishes to take. The same applies to the application or service that you wish to offer, whether it be a software product, a website, or anything else. It is essential that you define the unique identity of what you want to be, and who you want to be.
This starts by deciding on your target audience. If you’re not sure about what your target audience are, then you may be considering selling your product or service to anyone, including children and teenagers. This is a very broad audience to aim for, and if you do so, you’re missing the mark.
I can’t stress enough that you must define the ideal customer, and start with it. I will use my email marketing campaign to provide some examples for you to follow.
By now, you’ve probably guessed that the common email campaign has three target audiences:
Target audience 1
Target audience 2
Target audience 3
Target audience 1 are business owners who are new to the use of emails, and have not a clue about how to use them for marketing purposes.
Target audience 2 are business owners who are already using email, and wish to increase the effectiveness of their email marketing.
Target audience 3 are business owners who wish to learn about how to use emails for marketing purposes.
Before we start, let me show you what my email campaign to target audience 1 looks like.
There you see the first email that I will send, offering my services. I have targeted it to business owners who are new to using emails for marketing purposes. I have a clear idea of what I am offering, but also who I am offering it to, and what I want to achieve.
You must have a target audience in mind when you are writing, that is, which audience you are writing to. You must have an idea of who you want to target, and how you want to approach them.
Email marketing is perhaps one of the most powerful marketing tools for any business, because it allows you to send messages directly to your audience, whenever you want.
Having said that, keep in mind that email marketing is subject to the laws of the country, so it is a good idea to check what the rules are on sending email in your location. It may not be obvious which rules are relevant, so it is always best to check with your provider.
Regardless of the rules,
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Live Chat Software for your website is an excellent solution for every business wishing to provide its website's visitors with the highest level of customer service. Through your live chat software, customers have the opportunity to contact you immediately while browsing your site and looking at your products or services.
This encourages the visitor to stay connected to your website, rather than leaving it without taking any action. As a website owner, you are surely aware of the importance of visitors staying on your website for as long as possible.
When your website offers the chat option, any visitor can click the banner, and chat with the business owner, a sales person, a customer service representative, or anyone else who can provide them with the required information. The customer types his or her question, and your representative replies and provides the relevant information. When a prospective customer is visiting your website, you can invite them to chat even if they do not initiate a session. In other words, you can initiate your own chat!
Using the software, you can see when there are visitors on your website, and invite them to chat. You can type a phrase such as “Hello! How can I help you?”, just as the sales person would at a physical store.
When you walk into a real shop, a friendly shopkeeper usually approaches you and offers their assistance. You can accept their offer, or refuse with a polite “No, thank you.” As this works
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