Consider these guidelines for using social media to promote your research:
Follow key people in your field or whose work may impact your own
Post regular updates on your projects using relevant hashtags.
Use pictures and videos to make them eyecatching
Shorten hyperlinks to make them shorter and more meaningful using sites such as bitly.com or tinyurl.com
Provide links to your social media profiles on your research homepage.
Use Atmetrics to measure your research impact through social media mentions.

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