Discovering Public Relations: An Introduction to Creative and Strategic Practices by Karen Freberg

Discovering Public Relations: An Introduction to Creative and Strategic Practices
Karen Freberg
Page: 400
Format: pdf, ePub, mobi, fb2
ISBN: 9781544355375
Publisher: SAGE Publications
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Overview

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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