The Power of Visuals in PR News
Visuals are an important part of any public relations strategy. In fact, visuals can make or break your pr news. After all, we are a visual culture in today’s digital world. According to research conducted by 3M, people process visuals 60,000 times faster than text and visuals help us remember 63 percent more of what we see. Visuals are even credited for increasing engagement on social media. In fact, people are 85 percent more likely to read a message if it contains a visual than without it.

Eyes glued to the screen
Visuals are important.
Use visuals to keep readers engaged.
Visuals help you remember more.
Visuals help you process information faster.*Use visuals to get your message across, or better yet, use a combination of text and images that complement each other in their content value (i.e., two-thirds text/one-third image).

Visuals are an important part of any public relations strategy. In fact, visuals can make or break your PR news. After all, we are a visual culture in today’s digital world. According to research conducted by 3M, people process visuals 60,000 times faster than text and visuals help us remember 63 percent more of what we see. Visuals are even credited for increasing engagement on social media. In fact, people are 85 percent more likely to read a message if it contains a visual than without it.
Visuals are an important part of any public relations strategy. In fact, visuals can make or break your press release sites. After all, we are a visual culture in today’s digital world. According to research conducted by 3M, people process visuals 60,000 times faster than text and visuals help us remember 63 percent more of what we see. Visuals are even credited for increasing engagement on social media. In fact, people are 85 percent more likely to read a message if it contains a visual than without it.
The key takeaway here is that no matter how good the content of your article or press release may be (or how great the idea sounds), if it doesn't look good then no one will share it!

Taking time to plan out your visual elements will help you develop a stronger PR news release and keep readers engaged.
The first thing you should do when developing your visual element is to ask yourself: "How do I want my story to be told?" Visuals can help you tell your story in an engaging and memorable way, so it's important that you plan them out carefully.
If you've ever been working on a PR news release and struggled with coming up with ideas, then this is where having a few different options at your disposal really comes in handy! For example: If there's one thing we know about millennials, it's that they love GIFs! But what if we wanted our visual content to stand out from the crowd? We could have used a GIF of someone dancing awkwardly while wearing headphones as our main image on social media; however if instead we chose an image of them walking around their house with their dog by their side—during which time they were texting someone else—then readers might not even notice those small details because they were so focused on finding something unique about this particular post (like how relatable!).

Use visuals in your PR news releases to keep your audience engaged and generate more readership
The power of visuals in newswire press release is undeniable. Visuals help you keep your audience engaged, generate more readership and improve the experience for your readers. They can also make or break your PR news release.
Visuals help keep an audience's attention by providing them with something they can do while they're reading: share the image on social media, send it to friends or family members, print out a copy for their desk at work—the possibilities are endless!

Conclusion
It’s important to remember that visuals can play an important role in your best press release service. They can help you engage and motivate your audience, which is especially important when it comes to public relations stories about startups, new products, or events. The key here is taking the time to plan out all of the elements of your visual story before publishing it so that it works as intended—and not just from a traditional point-of-view perspective!

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