Optimally Irrational: The Good Reasons We Behave the Way We Do by Lionel Page, Lionel Page

Optimally Irrational: The Good Reasons We Behave the Way We Do
Lionel Page, Lionel Page
Page: 325
Format: pdf, ePub, mobi, fb2
ISBN: 9781009209205
Publisher: Cambridge University Press
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Optimally Irrational: The Good Reasons We Behave the Way Optimally Irrational: The Good Reasons We Behave the Way We Do evaluates the role of bias in human economic behavior. It shows how the different biases unveiled 
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 The Irrational Consumer: What it means for behavioral  - Blog The irrational consumer has evolved from the Homo Economicus thanks to behavioral economics. We show marketers how to apply this theory and 
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 Optimally Irrational: The Good Reasons We Behave the Way Optimally Irrational: The Good Reasons We Behave the Way We Do (Perspectives in Behavioral Economics and the Economics of Behavior) : Page, 
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