The Legend of American Motors: The Full History of America's Most Innovative Automaker by Marc Cranswick, Marc Cranswick

The Legend of American Motors: The Full History of America's Most Innovative Automaker
Marc Cranswick, Marc Cranswick
Page: 352
Format: pdf, ePub, mobi, fb2
ISBN: 9781787118034
Publisher: Veloce Publishing
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Overview

American Motors was the little automotive company that made a big impact. Makers of the Rambler family car, Kenosha offered an antidote to the excess of Detroit’s Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine. American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit: An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with their Gremlin and Pacer small cars. Off road, Kenosha truly made Jeep ‘The One & Only,’ popularizing the brand and making it the sales success it is today. Beyond that, AMC created America’s first crossover, the Eagle. It all proved that America’s smallest ... was its biggest surprise!

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