The standard magazine sector has been fighting as even more people shift their material usage to digital platforms. The best part is customers continue to be keen on magazine articles. A new Media Life survey shows that both media planners as well as customers think that celebrity magazine titles are actually poised to do very well today and down the road.

Media Life has run a survey for many years which focuses on the Parody News Gossip magazine business. Even though many industry watchers feared a huge change throughout the recession, the celebrity magazine industry has continued to thrive. These titles continuously marketed advertising and discovered a strong rise in 2013.

When offered with three various categories, customers as well as media planners told researchers they feel the celebrity category has the greatest outlook: sixty seven %. This compares to twenty nine % for internet business magazines as well as four % for newsweeklies. It is very easy to see why there is concern regarding the newsweeklies group. Nowadays, buyers want to get into that content type the moment it occurs. The always available mobile devices offer that type of access. On the flip side, people might like far more easy entry to celebrity news.

For today, business professionals note, demand that is good remains, mainly from members, for celebrity titles.

Approximately thirty three % of U.S. adults love reading magazines, in whether digital style or maybe print. AudienceSCAN accounts that females, 56.4 %, make up much more of that market than males, 43.6 %. Marketers must understand that aproximatelly 1/3 of those audience participants love fashion, photography, and crafts/scrapbooking as pleasure interests. In the following year, these customers suggest they will be a little more prone than average to have the hair of theirs colored or even styled and their nails manicured, maybe to copy the favorite celebrity of theirs. Not surprisingly, these customers are definitely more prone than average to take action as a consequence of magazine advertising and marketing. They additionally over index with regards to beginning an internet search after they find out about something in a blog post or maybe news article.

AudienceSCAN information can be purchased as a part of a subscription to AdMall for Agencies. Media companies are able to access AudienceSCAN information with the Audience Intelligence Reports within AdMall.

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