UCSF Celebrates Women's History Month, 2019
This month-long campaign, driven by social media, aimed to highlight and celebrate women in a variety of roles at UCSF. We showcased students, staff, faculty, leadership, and clinicians, and reached outside of UCSF to include former leaders, such as Bill & Melinda Gates Foundation CEO Susan Desmond-Hellman. We worked with internal and external partners to develop more than 100 pieces of content that were highlighted in organic and paid channels across UCSF's enterprise accounts and sub-brands. This is a sample of the content we published, seeded and inspired.