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Transcript of #CommsChat on agency-client relationships
Endless pitches, challenging deadlines and life-long, rewarding relationships, the nature of agency-client relations is always a topic of interest. Often, it can lead to fruitful, strategic partnerships that persist of years or even decades. But more often than not, agency-client relationships have to face challenges regarding team integration, new business policies and difficult sign-off processes. What should be changed? How? These and other questions on last week’s #CommsChat.