Better Brand Health: Measures and Metrics for a How Brands Grow World by Jenni Romaniuk

Better Brand Health: Measures and Metrics for a How Brands Grow World
Jenni Romaniuk
Page: 256
Format: pdf, ePub, mobi, fb2
ISBN: 9780190340902
Publisher: Oxford University Press
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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
 Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

Jenni Romaniuk posted on LinkedIn
        "Better Brand Insights - by Jenni Romaniuk" is the new episode on of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Part 2.
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        of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Ehrenberg-Bass Institute in measuring Husqvarna's Brand Distinctiveness.
        Brand Health: How to Measure and Heal a Sick Brand - Qualtrics
        NPS and CSAT are great indicators of customer loyalty – the world's most valuable brands routinely score highly in both these metrics because they put a strong 
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        Research Professor at Ehrenberg-Bass Institute, Author of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Part 2.
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