The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors by Ethan Mollick

The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors
Ethan Mollick
Page: 116
Format: pdf, ePub, mobi, fb2
ISBN: 9781613630969
Publisher: Wharton School Press
Download The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

Free and downloadable books The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors in English by Ethan Mollick

Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber.

In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.

Among the issues he examines:
 Which founders are most likely to succeed? Where do the best startup ideas come from? What's the most foolproof way of securing the funding needed to take a company to the next level? Should your sales pitch really be something out of Hollywood? What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? 
 Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship-but only by following an evidence-based approach that puts to rest the false narratives that surround it.

The Unicorn's Shadow: Combating the Dangerous Myths that
        In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.
        Ethan Mollick: Books - Amazon.com
        The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors. by Ethan Mollick | Jun 23, 2020. 4.6 out of 5 stars 27.
        News Archives | Penn Today
        Everything you know about startups is wrong, says Wharton professor. The new book 'The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors' from Wharton School professor Ethan Mollick debunks myths about entrepreneurship. July 17, 2020.
        Ethan Mollick - Faculty and Instructors - Executive Education
        He is also author of The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors. His papers have been published 
        The Unicorn's Shadow by Ethan Mollick - OpenGrowth
        In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan 
        Exposing The Myths Of Startup Culture | Ventured
        a new book published by Wharton School Press: The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors.

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