Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business by Margarita J. Caraballo, Margarita J. Caraballo

Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business
Margarita J. Caraballo, Margarita J. Caraballo
Page: 304
Format: pdf, ePub, mobi, fb2
ISBN: 9781800561731
Publisher: Packt Publishing
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Overview

Get your first channel up and running quickly and understand how to grow your marketing initiatives as you need or want to expand your reach with mailchimp Learn how to move quickly to establish your first marketing channel Begin to reduce trial and error of experimenting by yourself Understand various use-cases depending on the type of business you might have Readers will start by understanding how and why to use the Mailchimp Platform. Understand common terms used in Mailchimp enviornment. the nuanced differences between groups, tags, and segments and how they can be used throughout the platform. Additionally, the chapter will go into how these can be used when your contacts are subscribing to automate the creation of some of these contact subsets. Then the book covers the two basic channels and how to set the tone for your marketing and outreach to your contacts. We will review what we should consider the role of templates to be in your marketing strategy and how to think about what might be consistent within their marketing attempts (things like logo, openings, footers, etc.). Then the section will go into how to leverage this in your campaign sends and how to think about timing and your audience and their locations in terms of engagement. to set up a consistent marketing presence in the form of websites and the benefits of determining a brand identity. Then they will learn to optimize the platform utilization and expand on analytic options and even some pro features for leveraging comparative reports. Later, they will be in a position to understand benefits of integrating their external commerce platform to their marketing initiatives if they do so. Take ownership of designing your marketing voice and mechanism Learn to grow your marketing initiatives as you need or want to expand your reach Learn to make informed decisions about the marketing channels relevant to your business goals Begin to experiment with at least one channel to better grow or understand your audience Learn to progress to automating your marketing efforts quickly Empowering yourself to have more time and put in additional efforts on other parts of your business If you are a small-to-midsize business or an entrepreneur who is just starting their marketing journey and enjoys researching engagement strategies this book is for you. In order to get the best from this book you just need to be familiar with leveraging web-apps and have a notion of content design. This book will help readers to take hands-on initial ownership of designing their marketing voice and mechanisms. Welcome to Marketing with Mailchimp Basics of Account Management and Audiences Importing & Combining Audiences Understanding the difference between and usage of Groups, Tags, and Segments Strategies and Tools for Managing Inactive Contacts Setting up and Customizing Various Forms Establishing your Brand with the Content Studio Outreach Marketing with Templates & Campaigns Setting up your Marketing Presence with Websites Understanding Reports and Analytics Implementing A/B & Multivariate Testing Strategies for Automating Using the Customer Journey Builder Setting Up Mailchimp E-commerce Store Shopping Integrations Payment Integrations Form Integrations CRM Integrations Use-cases and real-world examples

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