Existing sports platforms should adapt to the greater change and accept Fantasy Cricket games for their better profit. Certain reasons are very much justified and support the fact that fantasy cricket in India will see a steep upward graph in near future and possibly drive the Sports industry.

Some of the reasons are listed below for greater knowledge:

Why should someone add Fantasy Cricket to their Platform?

At the beginning of my statement, I would definitely like to mention that a sports event like Cricket is extremely popular in India. Cricket is not just a game for the Indians it’s something more than emotion, passion, way of living. Indians love cricket more than any other sport in the world and that resulted in cricketers being their idols and cricket a game which is worshipped in this country.

- It’s Completely Legal
In India, sports activities are monitored very strictly and also sports gambling is an illegal act. While sports platforms presenting fantasy cricket games were legal according to the Indian constitution. Sports Gambling is a ‘game of luck’ and Fantasy Sports is a ‘Game of Skill’. Fantasy sports needed extreme use of skills, technique and knowledge of the sporting event to participate and win exclusive prizes.

- Negligible User Acquisition Cost
When some new companies enter the fantasy cricket industry, they face the biggest challenge of user acquisition in the early stage of their business. A new venture demands huge investment which skyrockets their spending and moves towards the breakthrough point.
But when a matured gaming venture enters the fantasy cricket industry, they face a lot fewer challenges as they already have a user base. So almost half of the problem is already solved. All that needs to be done is properly present the game in front of the users. And due to the unique style of gaming, they would definitely love it. This not only releases the pressure of finding an audience base but also saves a lot of money. Factors saving time help the company to get ahead of others in the competition.
- Higher Engagement on the Platform
There can be a huge number of users for a certain platform but it’s necessary that the users are also engaged with that particular platform. Considering the unique nature of the fantasy cricket apps, when a user engages deeply in fantasy gaming, he finds it noteworthy as fantasy cricket increases the excitement of the sports event.
Existing platforms have that edge over other apps because of this reason. On a fantasy sports platform, one has the freedom to choose from a variety of games. Also, such real-time virtual games will keep users engaged and will entertain them during the live events indeed increasing their brand warranty.

- Exclusive Sponsorships
Fantasy sports platforms gain their profit from in-app advertisements, user engagement, brand integration, etc. Brands also look out for creative ways of reaching out to their target audiences. And obvious what’s better than a fantasy sports platform which can spread out to a large audience base at a single time.

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