How Taylor Swift is helping flag football keep growing before Olympic debut

Taylor Swift is proving to be American football's gift that keeps on giving.

The global superstar's relationship with Kansas City Chiefs star Travis Kelce lured scores of new fans to the USA's National Football League last season.

Her presence at the Chiefs' Super Bowl win in February helped make it the most watched ever, with a record number of female viewers., external

From the UK to Australia, the American singer-songwriter is not just bringing new spectators to the sport, she is inspiring young girls to play it too.

And that is helping one of the world's fastest growing sports - flag football - grow even faster before making its Olympic debut.
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USA's favourite sport earns Olympic vote
After a failed attempt at inclusion for Tokyo 2020, the International Federation of American Football (Ifaf) agreed a partnership with the NFL, targeting Los Angeles 2028.

In 2017 the NFL launched its own programme, external for flag football, the non-contact version of the game, and last October it was one of five sports added to the Olympic programme for 2028.

"It's really special for a lot of young people, that they now can play at the pinnacle of sport and represent their country in flag football," former Great Britain player Afia Law, now NFL Flag's international development manager, told BBC Sport.

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