Bologna Lab 2018 - Audience Development & Innovation Lab

23 - 27 June 2018 Taking place at the inspiring Il Cinema Ritrovato Film Festival, dedicated to ‘rediscovering’ lost or forgotten cinema, the Lab is led by Madeleine Probst (Vice-President of Europa Cinemas and Cinema Producer, Watershed, United Kingdom) together with Daniel Sibbers (Director of Marketing, Yorck Kinogruppe, Germany) and Hrvoje Laurenta (Manager, Kino Europa, Croatia). It is a great opportunity to share current thinking and practical solutions. The focus of this year’s Lab is on place making for the future through more inclusive approaches to community building, experience design and audience development. We all know that the audience makes the cinema experience; but how can we ensure cinema spaces remain places that people feel connected with, whatever their age, preferences, backgrounds or access needs? And what can we do better to capitalise on our communities’ assets, inspiration, and potential in a context of ever increasing abundance of content and platforms and shrinking resources? Follow the Lab on #ECBoLab2018