Confectionery products have always been giving out a feel-good element. People, especially kids, love to relish sweets. It satisfies our basic needs and simultaneously offers some quick moments of joy and fun. But the world is shifting into an increasingly health-conscious space, and confectionery product manufacturers in India must evolve their products in a new & innovative way to attract consumers. Brands like Dhiman Foods are already doing so, and it is expected from other top manufacturers as well. They must reflect the actual pace of their ideas with high-impact products and experiment with flavours & aesthetics. To create brand awareness, they must re-create the joyful moments of happiness and surprise with their confectionaries.

The health consciousness trend is on the rise, and it is here to stay. Consumers nowadays prefer high-protein chocolates and plant-based candies. These evolving preferences are driving new opportunities in the confectionery segment and manufacturers like Dhiman Foods are always on the footsteps of innovation. New flavours and textures will attract more & more consumers who want to seek out better versions of their favourite candies. Manufacturers should introduce more unique products that can meet a range of their needs, from energy-boosting to providing relaxation. In the UK, for instance, 28% of consumers have shown interest in chewing gum, which has ingredients like chamomile that help calm down their minds.

There is a change in the demand for confectionery, and here are some key points why it is important for the Private label confectionery manufacturers in India to bring a change in the taste & form.

The Demand for Transparency
Consumers want to know more about the ingredients and understand how it is affecting their bodies while enjoying their sweets. They want to know where their food comes from and how it is suitable for their health. So, the demand for transparency is increasing day by day. Confectionery product manufacturers in India should highlight recognizable and straightforward ingredients. This will appeal to savvy & label-conscious consumers. They should plant-based products like cocoa butter and almonds, which are recognized for their delicious taste and health benefits. These healthy options will help their brands introduce an indulgent treat that is made with trustworthy ingredients that have added health benefits.

Explore New Flavors
With the increasing desire for better-for-you options in the confectionery category, health-conscious consumers want to indulge in new tastes and textures. Research shows that children & teenagers wish for new flavours and love to enjoy sweets that have smooth and creamy surfaces. Manufacturers can make use of this opportunity and innovate new twists on sweet and savory flavours. Brands should ask their in-house confectionery professionals to develop flavour-rich sweets that can align with the preferences of health-enjoyment consumers. Contrasting crunchy and creamy textures can be in the upcoming year. These sweets can give consumers a memorable and indulgent sensory experience. Modern-day confectionery products should be available in a wide variety of flavors and textures. The new ingredients will help to incorporate the unique flavor & form. Plant-based natural ingredients can enhance flavor and texture in a variety of confectionery products.

A Rising Demand For More Benefits
Clients are now looking for more nutritious options for their children. They want to satisfy their sweet tooth but in a healthy way. Protein can be added in the form of nuts in the sweets. For instance, almond protein powder and cocoa butter blend seamlessly into confectionery treats, making them delicious with better-for-you benefits. Consumers are looking for healthier versions of sweets & candies. And brands should use this opportunity to incorporate health benefits in their products. They can cut down on sugar and introduce plant-based ingredients.

Better Innovative Options
Plant-based confectionery is becoming more demanding as consumers are shifting towards dietary preferences. The popularity trends of fitness regimes like the keto and vegan diets have craved the way for introducing more plant-based sweets. There is a growth in the global vegan chocolate market, and it is projected to rise in the upcoming years. Brands should use this opportunity to follow the trend, research, and innovate the confectionery industry.

Final Wrap 
In order to create new expressions of loyalty, confectionery product manufacturers in India should stretch out of the category and proudly integrate their products. Contact Dhiman Foods, an ISO Certified and US-FDA-approved and India’s First ZED-certified company that manufactures and exports Toffees, Chews, Deposit Candies, Hard boiled Candies, Ball & Flat Lollipops and confectionery products. Learn more about how new-age candy trends can influence an outstanding and dynamic craving in confectionery innovation.

Source: Penzu.com

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