Summary of Frank I. Luntz's Words That Work pan Everest Media

Caractéristiques
Summary of Frank I. Luntz's Words That Work
Everest Media
Format: Pdf, ePub, MOBI, FB2
ISBN: 9798350029321
Editeur: Everest Media LLC
Date de parution: 2022
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Overview

Please note: This is a companion version & not the original book.

Sample Book Insights:

#1 Don't worry about the rules. Just start communicating. -> The rules of communication are important, because American business and political communication is rife with bad habits and unhelpful tendencies that can do serious damage to the companies and causes they seek to promote.

#2 Communication is a two-way street, and the people are the true end. You must first speak their language to reach them.

#3 To get to the heart of America, you must first understand the language of America.

#4 When communicating with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

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