What do you want your blog to showcase? Consider what is important to you and your learners.
How will you embed this in the ethos and culture of your school or classroom?
How will you consult your audience to make sure you are providing what they want? For example, a survey for parents on what they would like to see. 
What type of content will you post? Have a discussion/vote with learners on content, authors, etc. 
How often will you post? Who will post?
Will this be two-way communication or push only?

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