Global Wallpaper Industry: Key Statistics and Insights in 2024-2032
Summary:

The global wallpaper market size reached USD 2.2 Billion in 2023.
The market is expected to reach USD 3.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.57% during 2024-2032.
North America leads the market, accounting for the largest wallpaper market share.
Vinyl wallpaper accounts for the majority of the market share in the wallpaper type segment as it benefits in providing enhanced durability.
Offline holds the largest share in the wallpaper industry.
Commercial remain a dominant segment in the market due to the rising focus on creating visually captivating environments.
Rapid urbanization is a primary driver of the wallpaper market.
Advancements in digital printing technology and rising preferences for eco-friendly products are reshaping the wallpaper market.

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Industry Trends and Drivers:

Rapid Urbanization:

The growing demand for wallpaper on account of rapid urbanization and inflating income levels of individuals, especially in developing regions, is offering a favorable market outlook. The rising emphasis on home decor as more people move to urban areas and adopt modern lifestyles is bolstering the market growth. People are willing to invest in upgrading their living spaces, and wallpapers offer a relatively affordable yet stylish option to enhance interior design. In line with this, urban dwellers often live in apartments or smaller homes where wallpaper can play a key role in adding aesthetic appeal without major renovations. Besides this, homeowners and renters are seeking easy and customizable ways to personalize their spaces.

Rising Preferences for Eco-Friendly Products:

Increasing preferences for sustainable and eco-friendly solutions is propelling the market growth. Modern individuals are becoming increasingly aware about environmental issues, which is leading them to seek products that have a lower ecological impact. This shift in consumer preferences is prompting wallpaper manufacturers to develop eco-friendly options, such as those made from recycled materials, non-toxic inks, and water-based adhesives. These sustainable products not only appeal to eco-conscious individuals but also align with stricter environmental regulations in various regions. As a result, businesses that prioritize eco-friendly production methods are gaining a competitive edge. The rising focus on green living among individuals across the globe is contributing to the market growth.

Advancements in Digital Printing Technology:

Improvements in digital printing allows for high-quality and customizable designs that meet the growing consumer demand for unique and tailored interior options. Digital printing reduces production costs and increases efficiency, enabling manufacturers to offer a wider range of patterns, colors, and textures. The ability to produce intricate designs quickly is also making it easier for businesses to cater to specific trends and user preferences. Moreover, the precision of digital printing minimizes waste, aligning with the increasing consumer focus on sustainability. People are seeking more personalization in their home decor. These advancements are contributing to the growing popularity of wallpapers and driving the market forward.
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Wallpaper Market Report Segmentation:
By Wallpaper Type:

Vinyl Wallpaper
Non-woven Wallpaper
Paper-based Wallpaper
Fabric Wallpaper
Others

Vinyl wallpaper account for the majority of shares as it benefits in providing enhanced durability.
By Distribution Channel:

Online
Offline

Offline dominates the market on account of the increasing need for guidance and recommendations.
Regional Insights:

North America: (United States, Canada)
Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America: (Brazil, Mexico, Others)
Middle East and Africa

North America enjoys the leading position owing to a large market for wallpaper driven by increasing preferences for personalized spaces.
Top Wallpaper Market Leaders:
The wallpaper market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

A.S. Création Tapeten AG
All 4 Walls Wallpaper
Asian Paints Ltd.
Brewster Home Fashions
Erismann & Cie. GmbH
F. Schumacher & Co.
Grandeco Wallfashion Group Belgium NV
Gratex Industries Ltd.,
Laura Ashley Holdings plc
Marburger Tapetenfabrik
Osborne & Little
Sangetsu Corporation
York Wallcoverings Inc.

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