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Content marketing comes in all shapes and sizes. For content creators like you, there are plenty of options: blog posts, social media updates, visuals, videos, presentations, and more. You can even add to a podcast. Tim Ferriss, author of The 4-Hour Workweek, has launched a very popular podcast on his blog. Sula hosts her Modern Day Marketer podcast along with the brands main marketing program and product. Check out the latest season of our Big Lessons small business podcast, where we talk to business owners about their experiences. Podcasts are here to stay. Have you thought about starting your own? If so, heres what I found to take this new content direction. Read on to learn the basics of podcasting for beginners. When was the last time you listened to a podcast? If it took a while, chances are someone you know has been listening to it recently. More than 62% of Americans aged 12 and over have ever listened to podcasts, and 38% listen monthly. The ubiquity of mobile devices and changing patterns of content consumption present huge opportunities for the growth of podcasts. In addition, there are strategic reasons. Tech companies specializing in audio and other forms of original content, such as Apples Spotify, are investing heavily in podcasts (see: multi-million dollar podcasts featuring Joe Rogan, Prince Harry and Meghan Markle). Podcasts inspire deeper engagement—its rare to find something that holds your attention for 30 minutes. They also work in multitasking mode - you can listen to a podcast while cooking or while driving. The same cannot be said for blog posts or any kind of visual content. When done right, creating your own podcast has many benefits—new audiences, less competition, and more intimacy between the two. And it takes less than you think to get started. It has everything a beginner needs to create a great podcast. Invest in the right podcast equipment Quality podcasting means quality equipment. Of course, with platforms like Anchor and Podcastle, you can record podcasts using just your phone and an Amazon lavalier microphone. But if you want to turn your podcast into a monetization tool, have you heard of the MVP concept? It stands for Minimum Viable Product and is a starter term for promoting anything you need to see if people like it and then build from it. Invest enough to create a quality podcast, see if people like it, and then move on. Buy a microphone Sound quality begins and ends with a microphone. The better microphone you buy, the clearer your podcast will sound. And audio quality will be at its best when your podcast selection includes heavyweights like WNYC, NPR, and ESPN. LuckilyContent marketing comes in all shapes and sizes. Creators like you have plenty of options: blog posts, social media updates, visuals, videos, demos, and more. You can even add podcasts to the mix. Audio is used judiciously to suit the content plans of some cutting-edge websites and blogs. Tim Ferriss, author of The 4-Hour Workweek, has launched a very popular podcast on his blog. The Juice hosts the Modern Day Marketer podcast in partnership with its lead marketer and brand. Check out the latest season of our Small Business podcast, Big Lessons, where we talk to business owners about their experiences. Podcasts will stay here. Have you thought about starting your own? If so, heres what I dug up to take this new content direction. Read on to learn the basics of podcasting for beginners. When was the last time you listened to a podcast? If its taken you a while, its likely that someone you know has been listening to it recently. More than 62% of Americans 12 and older have ever listened to podcasts, and 38% listen to them monthly. The ubiquity of mobile devices and changing content consumption habits create great opportunities for the development of podcasts. In addition, there are strategic reasons. Tech companies focused on audio and other forms of original content, such as Spotify for Apple, are investing heavily in podcasts (see: multimillion-dollar podcasts featuring Joe Rogan, Prince Harry and Meghan Markle). Podcasts inspire deeper engagement - its rare to find something that holds your attention for 30 minutes. They also work as multitasking options - you can listen to a podcast while cooking or driving. The same cannot be said for blog posts or any form of visual content. If done right, starting your own podcast has many advantages - a new audience, less competition, and more intimacy between them. And it takes less than you think to get started. Everything a beginner needs to create an amazing podcast is here. Invest in the right podcasting equipment. Quality podcasting means high-quality hardware. Of course, with platforms like Anchor and Podcastle, you can record podcasts using just your phone and an Amazon lavalier microphone. But if you want to turn your podcast into a revenue-generating tool, have you heard of the MVP concept? It stands for Minimum Viable Product and is the initial term for releasing a basic version of everything you own to see if people like it and then build on that. Invest enough to create a quality podcast, see if people like it, then move on. Buy a microphone Sound quality begins and ends with the microphone. The better the microphone you buy, the clearer your podcast will sound. And audio quality is paramount when the podcast selection includes heavyweights like WNYC, NPR, and ESPN. luckily

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