No matter what type of website you run, you need some level of search engine optimization if you want to appear on the first page of search results and gain relevant web traffic. It could be by optimizing your website for the search engines yourself or taking the help of SEO reseller services in India and other location.

That being said, the way you do SEO for an online store differs from how you’d do it for an informational site (think blogs) or service-based business. It’s because your goal here is to sell a product rather than getting new subscribers or getting new contracts. You need to create SEO strategies based on these goals to achieve your goals.

Here are some ecommerce-specific search engine optimization tips to help you:

Create Easy-to-Understand Categories

The best NJ ecommerce design company creates an easy-to-understand and use structure tailored to the needs of the customers.

To do this, think about the types of products you want to sell. Consider the most important factors your customers will think of when starting their online shopping journey (like product type, gender, preferred rand, etc.) and create category pages accordingly.

But avoid making too many subcategories because they might confuse the user and similar category pages may compete with each other for search engine result page rankings. Use faceted navigation or canonicalized page variants.

Canonicalize Products and Variants

It’s common and necessary for one product to appear in multiple categories, like a pair of boots appearing on women’s shoes and casual shoes categories. Unfortunately, search engines may see them as duplicate content.

SEO reseller services in India prevent it by creating unique URLs canonicalized to one main product page URL.

Product variants based on features like colors can also cause a similar issue, which can again be fixed by canonicalizing variant URLs to the main product page.

Make Site HTTPS

The best NJ ecommerce design company prioritizes security for web pages where conversions and purchases occur. The adoption of HTTPS encryption is helpful for online stores where users share sensitive information like their credit card details and shipping address. Using HTTPS assures users that you’re up-to-date on site security.

It’s also a ranking factor for websites, albeit one of the less important ones. But it may give you the SEO edge you’re looking for.

Set Up Ecommerce Tracking

An analytics tool helps you track site traffic and user navigation, which will help you understand how users are using your website. You can take it a step further by adding ecommerce tracking to get metrics like transactions, revenue, conversion rate, average order value and more.

Create Internal Linking With Related Products

Interlinking is a technique used by SEO reseller services in India in which they create links between the web pages within the website. They use this technique to pass authority between pages and help search engine crawlers find and index pages.

It has an added benefit for ecommerce sites, which is helping users discover related products more easily. You can interlink related products by creating a section for related products or items that other customers bought with the current product. It will encourage some users to stay on your website for longer, which may give your SERP rankings a boost.

Redirect Broken Links and 404 Pages to Related Pages

Search engines attribute keyword ranking and ranking authority to individual keywords. So when you delete a product page after it becomes unavailable, you lose that ranking. You can prevent this by placing a permanent 301 redirect to pass on the 404 page’s ranking to a closely related product or category page.

Ensure that the page you choose is similar to the original page to increase the likelihood of shoppers finding and buying something that meets their needs.

Focus On Long-tail Keywords Targeted at Shoppers

SEO reseller services in India research and use keywords tailored to specific products in meta tags and on-site content. The more competitive and higher traffic keywords are better reserved for category pages. You should use detailed and accurate keywords for your product pages.

Look for nouns, adjectives, verbs and variables your customers are looking for when shopping for your products. These will be the basis of the keywords you use in the meta tags and content. Consider how your industry affects your customer base’s search behavior to find good keywords.

This will prevent competition between similar products and improve their SERP rankings and click-through rates. Read More: How Reseller SEO Can Help You Grow Your Business

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