For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins, Marcus Collins

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Marcus Collins, Marcus Collins
Page: 304
Format: pdf, ePub, mobi, fb2
ISBN: 9781541700963
Publisher: PublicAffairs
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Free ebook download by isbn number For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be 9781541700963 in English

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.

Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

Force Field Analysis - Analyzing the Pressures For and
        
        How Organizations Use CliftonStrengths
        
        Mental Models: The Best Way to Make Intelligent Decisions
        
        Carol Dweck: A Summary of Growth and Fixed Mindsets
        
        For the Culture: The Power Behind What We
        
        For the Culture: The Power Behind What We Buy, What We
        
        We Can Do It!
        
        For the Culture: The Power Behind What We Buy
        
        Purpose
        
        The Cultural Web - Aligning Your Organization's

Items