I PR For PR pan Paul Moulden

Caractéristiques
I PR For PR
Paul Moulden
Format: Pdf, ePub, MOBI, FB2
ISBN: 9798215339152
Editeur: WMG Publishing
Date de parution: 2022
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Overview

This is the first common sense PR book independently written by a Vietnamese author. When writing this book, author Di Li wanted to change the public's perception of the PR profession (Public Relations) and PR concepts, when at present, the term is seriously misunderstood in her opinion. important, leading to a biased view of the profession of PR practitioners. Taking the audience as the majority of the public, the author used humorous and lively language and real PR stories to make his book easy to understand. Media crises have appeared in newspapers such as The Voice, Nha Nam, Vedan, Coca Cola... and PR stories of Nick Vujicic, Running Man Vu Xuan Tien, ASEAN Literature Award have been given by the author. survey and analysis. The author also emphasizes the current behavior of netizens in an era where every netizen is a paparazi and his own editor-in-chief. The concepts of black PR, Spin Doctor, national PR, internal PR, handling media crisis and why PR is not scandal or advertising have been explained by specific stories.

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