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Where else can you find an introduction to modern economic thinking and a textbook on business management that is as accessible and engaging as The Wealth of Nations?
Chapter 1. Inequality and Poverty Karl Marx, "The Labor Theory of Value" Chapter 2. Economics and Psychology "Economics is the science of leisure" ( Adam Smith) Chapter 3. Politics and Markets Political economy is "the science of economics" (A. Smith). Political economy concerns itself with the conditions of political and economic life: whether property is collective or private, whether it is absolute or limited, whether it is decentralized or central; what political and economic systems should be: whether private or public; whether the state is mixed or either-evil or good; whether it is based on the land or based on capital. The word economy comes from the Greek word oikos ("household") and was first used to describe the household management of a household. But, especially in later times, it became a study of the whole society, of society as a whole. What is the aim of economy is not specified, but it could be stated that economy is concerned with the entire people, or even the whole of mankind. In other words, the idea of economy is the idea of the whole. It is the concept of society which is the subject-matter of the science of society.
Chapter 4. Management of the Market In accordance with the "Principles of Political Economy" (A. Smith), there are four stages in the management of the market: first, competition among firms; second, production and consumption (with the mutual interaction between the two), which leads to production of some specific value, which is the source of the economy's income; third, distribution of income among those who have produced it and those who have contributed nothing; fourth, distribution of income among all mankind, which takes place through various laws which regulate how income is distributed between individuals. (1) Competition among firms: Competition is an essential part of the market system, because it drives people to produce goods, which are not only good in themselves, but also useful. (2) Production and consumption: the production and consumption of goods results in the accumulation of value, which results in an increase of value. Thus, production and consumption are two essential parts of the market system, because if production and consumption were not available, the market would have no income and would not work. (3) Income distribution: the process of distribution of income between consumers and producers occurs at various levels. For example, 3125841983
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Manajemen Pemasaran Philip Kotler Jilid 13 Pdf